Local SEO for Local Businesses
If your run a local business, there are some additional SEO considerations to keep in mind. The reason behind this is quite simple: Google handles local searches differently from general ones. Therefore, depending on how your business operates, you might need to do some local SEO in addition to “traditional” SEO.
Who needs local SEO? The best SEO firms will highly recommend it to any company that primarily does business at a local level or has a physical location where customers can come to. This would include businesses like restaurants and dry cleaners, plus professionals like doctors and lawyers. It also includes companies that usually don’t receive customers at their offices, but instead visit local customers, such as moving firms, plumbing companies, pool cleaning businesses, etc.
As a business owner, you may be wondering whether you are doing local SEO right. Here are a few tips that SEO services companies usually give their clients who are trying to improve their local SEO standing:
Include your business name, address and phone number on each page of your site. It should be displayed in text, not as part of an image or Flash element.
Get listed in as many directories as possible. One factor that comes into play in ranking local businesses is their overall presence on the web. Every time your business is mentioned on other websites, Google considers this to be a “citation,” which has a positive effect on your local SEO.
Therefore, you should try to get your business listed on as many online directories as possible. This includes sites such as the Yellow Pages and Yelp. Local sites, such as the one run by your city’s chamber of commerce could also be beneficial. Companies that are listed in many directories get higher positions in search results as they look more trustworthy and established to Google.
Get positive reviews from your customers. Google will consider the reviews your business has gotten on Google +, as well as other review sites such as Yelp. Therefore, you should encourage your customers to review your business online, as businesses that have a high amount of positive reviews tend to score better as far as local SEO is concerned. The opposite is also true: companies that get a high amount of complaints and negative remarks tend to drop several places in search results.
If you run a small business, you can handle your local SEO in house, or hire a SEO company to do it for you. If you are serious about improving your company’s rankings in search results, hiring professionals can definitely help you out. But if you just don’t have the budget to hire an outside firm, you can still succeed by doing the SEO work yourself. You would just need to realize that proper SEO will require several hours a week to keep up with the latest trends, learn about new SEO techniques and implement them for your website.
Certain SEO companies may also allow you top buy high pr domains along with other services.